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Defining a Successful VR Application Use

Last week we talked about how to measure ROI on the VR experience. This week, we will see related topics: How do you measure what is virtual reality is used by someone? It is a fundamental goal of why we build VR, so it's important to measure and track.


The criteria you use are likely to be found in the Instavr analysis section. Our platform captures almost every interaction in the application, from the scene loading into the hotspot which is opened with the navigation link that is clicked. That a large amount of data may look amazing, but it is actually quite easy to interpret if you really call the scene/hotspot/link.




After you have all the data in your Analytics section in InstaVr, you want to export the report to CSV. This makes organizations easier and query.


Initial feelings maybe to see the total download or application begins or a user. It is an easy number to take which can be found in analytics without much effort. This might be the most reliable success indicator. The two scenarios are difficult to be called successful. So it's best to consider the user or application starting more than a pride metric.


Below, we place three potential success criteria for you to consider. This is based on feedback from our clients, especially those who do employee training. If there is any more you think it should be included, tell us!


VR experience finished (ie do they achieve the last scene?)

If you have made a linear VR experience or a multi-threaded VR experience with only one end, the VR experience is finished is a good size. This is also relatively easy to track. If the user goes into the last scene, it means they complete your VR experience.


Why do you use this success criteria?


This shows the user follows the whole path you want. They don't stop or end early. They see everything you mean to see. Most learning can come from completing a number of steps, it is important to track users who achieve this last scene.


How to track it?: In uploading your media, you want to give the last scene file name that can be recognized (i.e. "the end of the VR application"). Then, you can search for Ctrl-s your analytic field in the CSV export file to find how many times a particular scene is accessed. Increasing how many times it appears, which will be given Excel in the upper right corner, will tell you how many people complete your VR application.


To get a specific username, add the Instavr user ID feature when building an application. That way you can correlate the application finished by name, with the complete Excel spreadsheet from users who complete your VR experience.



Time spent in the VR experience per user

This metric is rather complicated to be tracked, but it is necessary if you have the non-linear VR application you created. If you give users say the training video menu to be seen, and they are not expected to solve everything, the threshold may be based on the number of videos seen or the total time spent to see.


None of these metrics is the default analytic in Instavr, but they can be pulled out of your CSV which shows all actions with a little job.


How to track it?: First, you must add the user ID screen mentioned above. This allows you to distinguish users. The user ID does not have to be a person's name or email address - it can be an alphanumeric combination. So, if you want to do anonymous testing, just give each test subject like "1", "2", etc. to enter the headset before starting the VR experience.


After you have a user ID in analytic, you can separate the session in your CSV file. For example, you can see all data involvement only for "people 1" - including all excel lines (i.e. every action taken in the VR application) that displays the user ID.

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