Now AR is up, quickly finding the application in most, if not all, the industry is driven by the product. This includes the world of e-commerce. However, many e-commerce shop owners are still alert to adopt AR technology - and that is mainly because many of them still don't know what AR is and how it can change their online sales game.
For most people, AR is still a technology that is quite abstract and mysterious, which is often regarded as science fiction from Hollywood films. Animated hologram, interactive display, and virtual 3D model. In fact, all these things already exist!
In this article, we will discuss what augmented reality is in detail and how the e-commerce business can use it to expand their business, increase sales, and improve customer experience.
Let's roll.
What is augmented reality?
Augmented Reality is a technology that expands our physical world by adding a digital information layer to it. Viewed through the screen, it offers a view of the real physical life environment with images produced by superimposed computers, therefore change the perception of what you see in front of you.
Sensory information that is superimposed can be constructive (eg, increasing/adding natural environment), or destructive (i.e., cover the natural environment), but the intention is to smoothly combine the digital and physical world.
How is augmented reality different from virtual reality?
Augmented Reality and Virtual Reality (VR) are two main types of immersive technology. However, this provision is often confused with each other and is used alternately.
Let's avoid myths that offer the same experience.
The basic concept of virtual reality is needed by users and places it in the new digital world. To achieve this, users use VR headsets or displays installed in a head consisting of one or two computer screens to fully immerse themselves inexperience.
The sensor in the headset sends a signal to your brain, changes your perception of what you see, and adds to the experience in the world.
On the other hand, the device uses an AR digital item to the elements of the real world. AR technology allows you to add or change your perceptions of the world in real-time while easily distinguishing virtual items from existing ones.
And of course, with AR, no headsets are needed. You can use your tablet or smartphone to see the creations produced by this computer. AR developers also make glasses activated and other headgear.
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