How augmented reality creates an impact in the travel industry
With the gripping power of human spirits, AR changes the game for marketers. Technology opens magical doors for industries to enrich their customer experience. According to a statista report, the increased reality market is expected to reach $ 5.91 billion over 198 billion US dollars by 2025.
However, the travel and tourism sector has already shown remarkable transitions with increased reality.
How is the travel industry taking advantage of the wonders of AR and what lies them in the future - do some questions answer in this blog?
Importance of increased reality in the travel industry
Before digging the innovative uses of AR in the industry, let's look at how technology is important for the sector.
Unlike other industries, travel and tourism are a highly sought after area. A customer never plans his travels, stay or food places to visit, without in-depth research. The quest for information does not stop for a customer even after arriving at destination. In addition, all this information is sought on various mobile devices. A survey conducted by Opera Mediaworks reveals that approximately 66% of travelers prefer to use smartphones for search and travel booking.
Here's where increased reality jumps to make a change!
AR Capacitates the ability to improve research experiences by providing attractive and interactive information. With innovative mobile applications, these increased experiences can be expanded to travelers, soften their travel search and build trust. The experts predict that the adoption of AR power can be becoming a bargain for the travel and tourism industry.
How is the increased reality remodeling the tourism industry?
Augmented reality is becoming the new alloy of the traveler! The superposition of digital information on the existing reality, ar facilitates the trip of planning and stimulate travel experiences for tourists. Although the industry has not fully exploited technology, some pioneering mobile apps create indelible travel experiences.
1. Apple Card - "Flitover" mode
Apple cards with its Flyover option allow iOS 11 users to explore cities in 3D view. Navigation with this feature is very similar to monitoring a 360-degree video where you can change the point of view while walking. Flyover mode incorporates an increased reality with Apple cards to allow users to walk around the city at home.
2. App in the air - Arvis
The application in the air, a travel planning application, facilitates the search for flights for its users. The application allows users to display an aircraft seat on this scale, which allows them to better make reservation decisions on the basis of comfort. With an increased view of the interior of a flight, travelers can directly compare their hand luggage on the airlines allowed at the size of the luggage.
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