Each product in need of repair. For the application of social media, comments moves and reactions become more realistic. And for B2B software, products move upmarket or handle additional tasks to business roles.
No matter what type of product you are building your team, you need to fix it. Adapt or die, right?
In this article, we dive into a trap by making improvements on the product, the different categories of product improvement, and how to find and prioritize which changes to make.
The art and science of making product improvements
Many users hate the software update. When given the opportunity, they will procrastinate OS updates, and 14% will not update their mobile software. Ever.
But many product teams should not require user intervention. You can release updates to the web application, website or mobile app all on your own. This means you basically push your updates to users.
Some lament the change. They are struggling to get used to something new. However, you have to take risks to grow frustrated.
High-performing teams deploy new code 200X products more frequently than low-performing teams. The world's best application and the site is updated anywhere from once a day to 100 times a day.
Fix bug testers noted by experts and customer support reps ensure that the products meet the expectations of the experience. Doing this will keep your add from sliding back into a bad experience, but it will not push forward.
To find out which product improvement is a top priority and which can wait, you have to use a combination of art and science. You can use the product analysis to find features with the use of low or current users with a large gap and drop off. But you will also want to rely on customer research, competitor research, your knowledge of the market, and even your intuition.
Type of product improvements and how to reveal them
Below, we category key detail of product improvements and provide tips on how to find what you need to prioritize.
Finding a product improvement requires a mix of data analysis and qualitative research.
UX improvements important
Perhaps the new features are not as user friendly as it could be. Perhaps the core features that have been available for a long time did not work out as you think it is.
One of the highest priorities for the improvement of products should make important you have the better: easier to use, more intuitive, easier to complete, etc.
How to uncover them:
high volume click anger (Hotjar)
Lower than normal consumer sentiment (Hotjar)
high volume of support tickets related feature (Zendesk)
low-level flow, the funnel or conversion completion (Mixpanel)
retention lever increases
You also need to prioritize product improvements that will increase customer retention. After all, US companies lose nearly $ 140 billion every year due to consumers switching avoided.
You will want to find out which product updates will be most likely to improve customer retention. It can be difficult to suss out. It is important to view the product data and external sources of information, such as a negative review.
How to uncover them:
low levels of completion for the flow of essential socialization (Mixpanel or Userpilot)
low levels of completion for each feature or stream (Mixpanel)
Features that customers assume you have, but you do not (read the negative reviews on G2 and Capterra, send surveys to customers after they churn)
Improved results of the popular features
When you increase the yield of popular features, you can also increase customer retention. But this type of repair value products category of its own because it is an easy place to find high-priority updates.
Instead of brainstorming new features to build, you will want to find ways to improve the user get the results of the core features of your product. For example, social media scheduler may include a calendar that allows users to get an overview of their upcoming content. During the interview, you may find that power users who often posts will be happy to see a weekly view, not just the monthly calendar view.
How to uncover them:
UX research 1: 1 interviews to find out what would make the feature more successful
UX research survey to discover what will make the feature more successful
Research competitors to learn about the features of the add-ons and feature set
customer research in what they achieve with this feature and what they want to accomplish
building a competitor-driven
Copying your competitors is not a sound strategy. Your competitors may be slightly different target audiences, or they may build with much less or much more capital than you. So while you do not want to copy it exactly, it is a good idea to know what they are doing.
Make a competitor-driven product improvements to help you ensure that you do not lose customers due to several important features that competitors offer or because they UX improvements.
How to uncover them:
In a survey sent to customers after they churn
Research competitors feature
Competitors UX research
competitors positive reviews in G2 and Capterra
general additional demand
So far, we have looked into ways that you can improve your existing products: UX customization, feature upgrades, repair flow, etc.
But how to repair products that are very different from the core of your bid?
How can you find the new features are worth building and which should be avoided, lest you want to commit to flood feature?
When it comes to new features, you'll want to find a volume with demand and encouragement of customers. There is always a dozen directions that a product can go, so many possibilities for the future. Check the strength in numbers, and the only comforting feature requests that you have seen again and again. If not, you risk wasting money and confuse your user base.
How to uncover them:
feature requests (Zendesk and Hotjar)
Comment on a blog post or video about your product roadmap
Requests or comments on your Facebook group or other customer communities
Enhance your product is a team effort, and should disclose and opportunities examination. Get your product team is involved and see what you can find together.
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