Solid VR Use Case
We can be continuous about the possibility of VR will bring our world. However, not much of the impressive product demo that you see on Twitter or Facebook achieves the implementation phase. However, some, do it. And they also bring real results. These are some solid use cases for your VR initiative that can meet your expectations.
Gaming.
Introduction Most people for virtual reality have been through video games. Despite the Wince-Inducing price label (the cheapest high-end PlayStation VR retail system for $ 350), VR Gaming remains the most accessible way for consumers to experience technology. His request was high and the proposition did not miss. Steam, the largest gaming PC market, reported an increase in 160 percent year-on-year VR users. According to its monthly report, 0.3 percent of active steam users have a VR headset, which is more than 4 million of all service users.
Steam VR Store.
Steam VR Store.
Spend hundreds of dollars on VR products and hardware supported is not the only choice for people who want to try the imperif game.
Marketing
Simulation of customer experience, product demo, fun experiments with vague relationships with companies are the most common examples of VR use in advertising. This is mostly a one-time campaign that aims to create buzz around the brand, making customers vibrant, and let them try a product in a rather shared way. Vincent Van Gogh Museum in Amsterdam, for example, employs VR development companies to make a virtual tour for five classic painter paintings. The experience was seen 7 million times and made many main headlines because the first time the five sunflower paintings van Gogh can be seen in one place. Creating content like it is easy and profitable especially if what is needed is a 360-degree tour around your facility or the new location opened.
Oculus Rift Interstellar Experience
This Interstellar Oculus Rift experience encourages cinema visitors to float in the spaceship
Source: USA TODAY
Examples of different approaches are offered by Expedia online travel agents. Here, the company not only provides a guided tour - this is the actual short game that can be played using HTC Vive or Oculus Rift Hardware. This approach requires that the audience already has a headset and is interested in trying to experience it at home.
Screenshot of Expedia Cenote VR
The third approach can be seen in the example of Lowe. Here, home repair brands offer users the opportunity to try their holo room innovation directly at the store. This realistic experience allows customers to play with tiles, wall colors, furniture positions, and so on to create their dream environment.
Holoroom Lowe.
Holoroom Lowe.
Over the years the automotive industry has implemented a virtual test drive. Audi, BMW, Porsche, KIA, Cadillac, and other automotive brands open a virtual experience in dealers and launch mobile applications. And this makes sense. Since buying a car is a serious decision, allowing clients to choose between all models, not only those that are displayed in one dealer, benefits the buyer and business.
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